Data Warehousing
Business Intelligence
Customer Relationship Management
Management Consultancy specialising in
Their associated databases normally contain multiple linked tables and the names of the fields, in which the various elements are stored, are not generally user friendly.

Most applications have a reporting facility but this is often very restrictive and unless you gain an intimate knowledge of the database structure, reporting can be very limited.

Reporting from a mail-line application has several drawbacks:

Data Warehousing - Why do I need it?

The benefits of a Data Warehouse
Application                  Data Warehouse
 Territory = T01 Territory = Jane Smith 
 Country Code = CN Country = China 
 Option 3 = 21 Rating = IP55 
 Product Group = 17 Product Group = Tri-Cycles 
Which option would you rather work with to create a report?
Applications such as Accounts and ERP are designed for speed and ease of use.